Updated
Updated · ZDNet · Jul 8
Sony Bravia 9 II Debuts at $3,500 With Brighter True RGB Picture, but Gaming Lags
Updated
Updated · ZDNet · Jul 8

Sony Bravia 9 II Debuts at $3,500 With Brighter True RGB Picture, but Gaming Lags

3 articles · Updated · ZDNet · Jul 8

Summary

  • $3,500 gets buyers Sony's 65-inch Bravia 9 II, which ZDNET found delivers a markedly brighter picture than the prior Bravia 9 while preserving strong color accuracy and contrast.
  • Sony's new True RGB Micro RGB panel drove that gain, outperforming the older OLED model's brightness limits in lab tests and handling demanding film scenes without washing out detail.
  • Built-in audio was another standout, with Acoustic Surface Audio+ turning the screen into a speaker and producing clean dialogue and balanced sound even at high volume.
  • Gaming was less polished: VRR testing with a PlayStation 5 exposed sync issues, and the review said Sony trails rivals on gaming features and could improve the set with firmware updates.
  • Prices climb quickly from $3,500 for 65 inches to $6,500 for 85 inches, with a 115-inch version due later this year at $31,000.

Insights

With rivals offering cheaper alternatives, can Sony's Bravia 9 II justify its massive price tag to win the display war?
Is Sony’s new display the true OLED killer, or will its sky-high price make it a niche luxury for years to come?