Updated
Updated · abcnews.com · Jul 7
Krispy Kreme Launches 3 Girl Scout Cookie-Inspired Doughnut Flavors
Updated
Updated · abcnews.com · Jul 7

Krispy Kreme Launches 3 Girl Scout Cookie-Inspired Doughnut Flavors

3 articles · Updated · abcnews.com · Jul 7

Summary

  • Three new doughnuts—Coconut Caramel, Lemon-Ups and Thin Mints—went on sale Tuesday at participating Krispy Kreme stores through a tie-up with Girl Scouts of the USA.
  • Coconut Caramel echoes Caramel deLites or Samoas with coconut, caramel and chocolate icing, while Lemon-Ups uses Lemon Crisp Kreme filling and lemon icing.
  • Thin Mints rounds out the lineup with cookie bits, dark chocolate chips and a minty green icing drizzle.
  • Krispy Kreme said the launch aims to reimagine familiar Girl Scout cookie flavors in doughnut form, with early social-media reactions highlighting strong fan interest.

Insights

In a market shifting towards health, can a super-sweet doughnut collaboration create lasting brand loyalty?
As brands increasingly market nostalgia, what is the risk of diluting an icon like Girl Scout cookies?
When a non-profit partners with a commercial brand, how is success measured beyond just sales figures?