Updated
Updated · Ars Technica · Jul 7
The Weather Channel Raises Streaming App Price 66.7% to $5 a Month
Updated
Updated · Ars Technica · Jul 7

The Weather Channel Raises Streaming App Price 66.7% to $5 a Month

1 articles · Updated · Ars Technica · Jul 7

Summary

  • $5 a month is now the price for The Weather Channel’s smart TV streaming app, up from $3 as recently as April; the annual plan also rose to $50 from $30.
  • The subscription covers the live Weather Channel feed plus on-demand shows, local forecasts, maps, radar and news across Android TV, Fire TV, Roku and Samsung TV devices.
  • The app, launched in May 2022, remains the company’s direct-to-consumer option for viewers without cable or satellite service.
  • That new monthly price matches the planned rate for Weather Channel Plus, a broader 2021 streaming bundle from owner Allen Media Group that never launched.

Insights

As streaming fatigue grows, can a niche weather app survive such a steep price increase against bundled alternatives?
Is The Weather Channel's 67% price hike a sign of confidence or a desperate move by its parent company?
Why are subscribers paying the price for a premium 'Plus' service without receiving its promised extra channels?