Meta Launches Muse Image Across 3 Apps, Letting Users Pull Instagram Likenesses Into AI Photos
Updated
Updated · The Verge · Jul 7
Meta Launches Muse Image Across 3 Apps, Letting Users Pull Instagram Likenesses Into AI Photos
3 articles · Updated · The Verge · Jul 7
Summary
Meta’s new Muse Image model now powers image generation in the Meta AI app, Instagram and WhatsApp, with Facebook and Messenger slated to follow.
Instagram users can @mention other accounts in prompts so the model uses public photos to build a visual, while Meta says people can control how their content is reused for AI.
Alexandr Wang said Muse Image works with the Muse Spark language model to reason through prompts, search the web and plan before generating images.
30 new AI effects for Instagram Stories are rolling out first in the US, as Meta also adds image editing, invitation design and room-redesign tools and teases a Muse Video model.
With AI replacing jobs and creating ads, will Meta’s new tools help or harm creators?
Will Meta's massive AI investment finally break its deep dependency on advertising revenue?
As Meta enters the cloud computing market, can smaller AI cloud providers possibly survive?
Meta’s $145 Billion AI Bet: Muse Spark’s Delayed Launch, Strategic Shift, and the Race for Monetization in 2026
Overview
Muse Spark, Meta’s first major new AI model since April 2026, has powered Meta’s internal AI products but faced repeated delays in public API access for developers. Although Meta promised API availability by June 2026, ongoing delays as of July have become a major bottleneck, preventing external developers from using Muse Spark and hindering Meta’s ability to monetize the model. This situation risks losing market share to competitors, as Meta’s substantial investment in AI infrastructure has yet to translate into external revenue. The delays highlight a critical challenge for Meta in turning its AI advancements into commercial success.