Amazon Launches 7-Day Prime Day in Australia With 25% Off Haul Items Under $5

Q: Is Amazon's headphone deal a true bargain or just a way to clear stock for the vastly superior new model?

It is both a real bargain and, very likely, a stock-clearing move. At $279, the Sennheiser Momentum 4 is heavily discounted from its listed $549.95 price, putting it well below the new Momentum 5’s roughly $400 launch price. On price alone, that makes it a strong value for buyers who want premium sound, long battery life and a well-regarded brand without paying top-tier 2026 pricing. But the timing matters. The Momentum 5 has just launched, and the available reporting says it is meaningfully better in the area where the Momentum 4 was weakest: active noise cancellation. Reviews describe the new model’s ANC as “vastly better,” helped by an improved microphone array, and say it is now genuinely competitive with category leaders. The Momentum 5 also adds a user-replaceable battery, improved ambient mode and a more travel-friendly case. That means Amazon’s deal is not just generosity. It fits the classic pattern of discounting an outgoing model once a stronger successor arrives. The Momentum 4 still “sounds pretty good,” but it no longer represents Sennheiser’s best all-around wireless headphone. For shoppers, the answer depends on priorities. If sound quality and price matter more than best-in-class ANC, the Momentum 4 at $279 is a legitimate buy. If you care most about noise cancellation, longevity and the latest features, the Momentum 5 is the better product, and the discount on the older pair looks more like inventory clearance than a once-in-a-lifetime steal.

3 articles · Updated · About Amazon Australia · Jul 7

July 7-13 gives Australian Prime members 168 hours of discounts across Amazon.com.au, spanning tech, home, toys, beauty, groceries and everyday essentials.
Amazon added Amazon Haul to Prime Day for the first time, offering an extra 25% off hundreds of thousands of items priced under $5, applied automatically at checkout.
Top advertised cuts reach 72% off on Blink security devices and Roborock vacuums, 68% off Avène facial mist, and 64% off the Twilight Saga Deluxe Hardcover Collection.
The sale extends earlier deal-heavy launches in tech and home categories, while Amazon uses Prime Day to push its Australian membership, priced at $9.99 a month or $79 a year after a 30-day trial.