Pro Padel League named Kalshi its official prediction market partner in a multiyear sponsorship signed before the league’s third full season opens in New York on July 9-12.
The deal extends a 2025 City’s Cup Final proof-of-concept that Kalshi said showed strong overlap between padel fans and its users, especially around discretionary spending and broader sports-culture interests.
Kalshi will offer PPL-specific markets and gain event, broadcast and hospitality exposure, with co-branded giveaways, padel clinics and possible social content tied to ambassador Andrew Schulz.
For PPL, the partnership deepens its fan-engagement push while the league says it remains focused on prediction markets, though it is not ruling out future sports-betting tie-ups.
The agreement adds PPL to Kalshi’s expanding sports roster, which already includes the NHL, Madison Square Garden, Bryson DeChambeau, Giannis Antetokounmpo and Baller League USA.