Updated
Updated · Ars Technica · Jul 7
Google Sets Pixel 11 Event for Aug. 12 as Leaks Point to €100 Price Hikes
Updated
Updated · Ars Technica · Jul 7

Google Sets Pixel 11 Event for Aug. 12 as Leaks Point to €100 Price Hikes

3 articles · Updated · Ars Technica · Jul 7

Summary

  • August 12 is the date Google set for its next Made by Google event in New York, where teaser imagery points to the Pixel 11 lineup.
  • €100 higher European starting prices are rumored for several models, with reports tying the increase to an AI-driven component shortage.
  • 256GB is expected to replace 128GB as the base storage on the Pixel 11 and Pixel 11 Pro, putting them at €999 and €1,199 respectively without a cheaper tier.
  • Pro XL and Pro Fold models are also tipped to rise by €100 at the 256GB level, while design changes appear modest aside from possible rear "Pixel Glow" notification lights.
  • The launch date gives official timing to leaks that had pointed to an August rollout, suggesting Google is pairing a familiar hardware design with a higher entry price.

Insights

The Pixel 11 costs more for less battery. Is this the new normal as the AI boom makes everyday tech unaffordable?
As AI demand inflates phone prices, are we trading essential hardware like battery life for advanced software features?