Sony Calls AI Foundational to Game Strategy as PlayStation Ends New Discs in 2028
Updated
Updated · GamesIndustry.biz · Jul 7
Sony Calls AI Foundational to Game Strategy as PlayStation Ends New Discs in 2028
1 articles · Updated · GamesIndustry.biz · Jul 7
Summary
Sony Interactive Entertainment said AI is already embedded across game development and is now an “important foundational technology” for its strategy, with leadership framing it as a long-term pillar rather than a limited experiment.
AI tools are being used to remove repetitive work, speed iteration, improve content discovery and support richer in-game experiences, while Sony said the focus is on quality and development speed more than cost cutting.
First-party studios including Naughty Dog and San Diego Studio have used Mockingbird, which generates facial models from performance capture; Sony said Horizon Zero Dawn Remastered recently used the tool.
Sony also said it is testing smaller AI-first initiatives while insisting creative vision and emotional impact will still come from studio talent and performers, with AI positioned as augmentation rather than replacement.
The push fits Sony’s broader digital-first shift, highlighted last week by plans to stop producing physical discs for new PlayStation games from January 2028 while allowing reorders for older releases.