Middle East BNPL Market to Hit $330.67 Billion by 2035 as 32% CAGR Accelerates
Updated
Updated · GlobeNewswire · Jul 7
Middle East BNPL Market to Hit $330.67 Billion by 2035 as 32% CAGR Accelerates
1 articles · Updated · GlobeNewswire · Jul 7
Summary
$330.67 billion is the projected size of the Middle East BNPL market by 2035, up from $20.59 billion in 2025, according to a new ResearchAndMarkets report.
A 32% annual growth rate is being driven by e-commerce adoption among Millennials and Gen Z, alongside high smartphone use, better internet access and demand for interest-free installments.
Online channels generated about 75% of market revenue in 2025, while large enterprises accounted for roughly 65% of total GMV and fashion led transaction frequency.
Tabby and Tamara anchor a market the report describes as a duopoly plus challengers, with Tabby expanding through its Tweeq acquisition and Tamara strengthening its in-store POS niche in Saudi Arabia.
AI-based credit assessment is flagged as a key growth opportunity, while limited credit checks remain a major risk as providers try to balance fast approvals with responsible underwriting.