Updated
Updated · Basic Tutorials · Jul 7
Caviar Opens Pre-Orders for 4 iPhone Ultra Editions, Limiting Flagship Run to 19 Units
Updated
Updated · Basic Tutorials · Jul 7

Caviar Opens Pre-Orders for 4 iPhone Ultra Editions, Limiting Flagship Run to 19 Units

3 articles · Updated · Basic Tutorials · Jul 7

Summary

  • Four limited-edition iPhone Ultra models are now up for pre-order from Caviar, months before Apple is expected to unveil its first foldable iPhone in September.
  • All four versions use a roughly 4.5-millimeter titanium case and rumored specs including an A20 Pro chip, 12 GB of RAM, a 24-MP selfie camera and dual 48-MP rear cameras.
  • Two editions add 24-karat gold plating, while the top model uses an 18-karat gold Apple logo and carbon composite; the other three use crocodile leather backs.
  • Those luxury materials also remove MagSafe and wireless charging, and Caviar has not disclosed pricing, saying the 19-unit 'Flagship' collection is available only on request.
  • The launch fits Caviar's pattern of selling customized Apple devices before official releases, even as analysts already expect the standard iPhone Ultra to be scarce and expensive at debut.

Insights

What happens if Apple’s final foldable design doesn't match Caviar’s expensive, pre-sold concepts?
Is selling a rumored iPhone a marketing masterstroke or a high-stakes gamble for luxury brand Caviar?
Why would a luxury iPhone sacrifice key features like wireless charging for exclusive materials like gold?