Xbox Game Pass Stalls at 30 Million Subscribers, Missing 40 Million 2027 Goal
Updated
Updated · Polygon · Jul 6
Xbox Game Pass Stalls at 30 Million Subscribers, Missing 40 Million 2027 Goal
3 articles · Updated · Polygon · Jul 6
Summary
30 million subscribers is Xbox Game Pass's current count, Asha Sharma disclosed in a layoff memo, saying the service "did not grow at the pace we expected."
That leaves Game Pass well below the more than 40 million Xbox-only subscribers former CEO Phil Spencer said the business needed to surpass by fiscal 2027 to justify staying in gaming.
34 million was the last publicly reported total in February 2024, and Xbox strategy chief Matthew Ball said a price increase in October 2025 cost the service millions of users.
Eight-plus months of decline had only recently turned into growth by June, Sharma said, suggesting the subscription business is recovering slowly and still far from internal targets.