North American Metaphysical Shops Expand as #WitchTok and Etsy Drive Offline Demand
Updated
Updated · Fast Company · Jul 6
North American Metaphysical Shops Expand as #WitchTok and Etsy Drive Offline Demand
1 articles · Updated · Fast Company · Jul 6
Summary
Occult and metaphysical shops are appearing in more North American towns and cities, with Southern California's The Green Man drawing extra traffic after appearing in the hit film Obsession.
Online communities such as TikTok's #WitchTok and marketplaces like Etsy are helping fuel that growth by turning digital interest in witchcraft, crystals and spiritual goods into visits to physical stores.
Many of those retailers started online, while customers still seek brick-and-mortar shops to handle products in person, join classes and find local community.
Local US outlets have reported new mom-and-pop openings even in a tough retail climate, suggesting metaphysical stores are following the same online-to-offline pattern seen in bookshops, record stores and movie theaters.