Updated
Updated · PC Gamer · Jul 6
Xbox Targets 1 Billion Daily Users by 2027 as Sharma Unveils 3,200 Job Cuts
Updated
Updated · PC Gamer · Jul 6

Xbox Targets 1 Billion Daily Users by 2027 as Sharma Unveils 3,200 Job Cuts

3 articles · Updated · PC Gamer · Jul 6

Summary

  • Asha Sharma said Xbox aims to entertain more than 1 billion people each day and return to growth in 2027, framing the target as the centerpiece of the company’s reset.
  • The goal came in an official Xbox statement that also set out the fate of several studios and tied the plan to Xbox’s franchise portfolio, global studio network, and broader push to create and connect users.
  • 3,200 fewer workers by 2027 are now part of that strategy, according to the report, underscoring that Xbox is pursuing the growth target with a smaller workforce after wider restructuring.
  • Earlier reports put the ambition against a weakened core business: Xbox had about 500 million monthly active users around 2025, while Series X|S sales were roughly 35 million globally.

Insights

How will Xbox reach a billion daily users after cutting 20% of its staff and selling popular game studios?
Can a CEO from outside gaming fix Xbox's financial woes without sacrificing the creative soul of its studios?
Can a new hybrid console and 'cost-disciplined' Game Pass reverse Xbox's deep financial and market share losses?