Bath & Body Works Enters Hundreds of Ulta Stores as Sales Slip to $7.3 Billion
Updated
Updated · The New York Times · Jul 6
Bath & Body Works Enters Hundreds of Ulta Stores as Sales Slip to $7.3 Billion
3 articles · Updated · The New York Times · Jul 6
Summary
Bath & Body Works will start selling products in hundreds of Ulta Beauty stores this month, extending a turnaround push aimed at bringing in new customers.
Sales fell to $7.3 billion last year from a pandemic-era peak of $7.8 billion as TikTok-driven rivals gained ground and shoppers grew more wary of fragrance chemicals.
Daniel Heaf’s November plan also called for marketing flagship scents as stand-alone online brands and expanding distribution through Amazon.
Japanese Cherry Blossom — Bath & Body Works’ top fragrance since 2006 — has generated more than $1.5 billion in sales, underscoring the company’s hunt for another breakout scent.