Updated
Updated · WOLF STREET · Jul 6
US Q2 Light-Vehicle Sales Edge Up 0.5% to 4.22 Million as H1 Slips 2.8%
Updated
Updated · WOLF STREET · Jul 6

US Q2 Light-Vehicle Sales Edge Up 0.5% to 4.22 Million as H1 Slips 2.8%

2 articles · Updated · WOLF STREET · Jul 6

Summary

  • 4.22 million new light vehicles were sold in the US in Q2, up 0.5% from a year earlier after a 6.3% drop in Q1, while first-half sales remained down 2.8%.
  • 2025 tariff front-running distorted the comparison: March and April sales had spiked on fears prices would jump, then fell back when that did not happen.
  • Ford and GM lost ground in Q2, with deliveries down 10.3% and 4.2%, while Hyundai-Kia posted a record quarter at 468,892 vehicles, up 2.8%; Toyota also rose 1.1%.
  • Stellantis and Nissan rebounded 5.9% and 10.2%, but from depressed levels, underscoring a zero-sum market where share gains by one automaker come at others' expense.
  • Q2 volume still trailed many quarters from past decades, and the report estimates full-year 2026 sales will finish slightly below 2025, extending a long stagnation in US auto demand.

Insights

Amid trade uncertainty and rising costs, what is the future for North American automaking?
As hybrid sales surge and EVs stall, is America's electric vehicle dream on hold?
With record car payments and 7-year loans, is new car ownership becoming a luxury?