King Charles' Camp Beats Harry and Meghan 70-51 in AI Royal Portrayal Study

1 articles · Updated · Newsweek · Jul 5

5W's June 16 test of Claude across 18 royal questions gave the palace camp a 70/100 score versus 51/100 for Harry and Meghan, with Charles, William and Kate leading in five of six categories.
15 mentions for Charles, 14 for William and 13 for Harry helped reflect the gap, while the palace also scored higher for neutrality; the Sussexes drew more negative answers, though they logged a higher share of positive ones.
5W said the monarchy benefits from trusted, machine-readable sources such as royal.uk, .gov.uk records, BBC archives and official transcripts—an infrastructure advantage the Sussexes cannot match with Archewell, Netflix and a memoir alone.
A Sussex source said the couple take a cautious approach to AI because of privacy and child-safety concerns, even as the report argues official, consistent statements across websites and social platforms could improve how LLMs describe them.
The findings point to a broader PR shift as chatbots increasingly replace search and paywalled newspaper coverage becomes less accessible to AI, potentially weakening traditional media's role in shaping the royal narrative.