Updated
Updated · Fox News · Jul 5
JBL Partners With Sports-Only Platform BZZR as WWE Hall of Famer Cites Texas Rangers Tie-In
Updated
Updated · Fox News · Jul 5

JBL Partners With Sports-Only Platform BZZR as WWE Hall of Famer Cites Texas Rangers Tie-In

2 articles · Updated · Fox News · Jul 5

Summary

  • John Bradshaw Layfield said he has joined BZZR, a new social media platform built exclusively for sports fans after seeing the Texas Rangers partner with the company.
  • BZZR’s sports-only model was the main draw for Layfield, who said the platform’s real-name and photo requirements could curb anonymous abuse and off-topic noise common on broader social media.
  • The company has already signed several pro-wrestling personalities, including MVP, Kayla Becker and Dwayne Swayze, as it builds out its roster.
  • Layfield brings a high-profile wrestling résumé to the partnership as WWE’s 20th Triple Crown champion, 10th Grand Slam champion and a former commentator for AAA Lucha Libre Worldwide.

Insights

Can BZZR’s real-name policy truly end online toxicity or just create a new sports-focused echo chamber?
Is a niche sports app with a former X executive enough to challenge the dominance of social media giants?