West Shore Home Targets $2 Billion Revenue With AI, Cutting Needed Headcount by 1,000
Updated
Updated · Fortune · Jul 5
West Shore Home Targets $2 Billion Revenue With AI, Cutting Needed Headcount by 1,000
1 articles · Updated · Fortune · Jul 5
Summary
$933 million in 2025 revenue has risen to about a $1.15 billion run rate, and CEO B.J. Werzyn says West Shore can reach $2 billion with roughly 6,000 employees instead of 7,000.
70% of 2026 in-home sales appointments now generate a Hawkeye scan, which uses iPad LiDAR and computer vision to capture bathroom data and feed quotes, scheduling and project review through the Felix system.
115 employees work on West Shore's proprietary tech stack, including 23 focused on AI, while an autonomous SMS tool already produces about 10% of appointments.
Werzyn is still limiting full automation because AI hallucinations and booking errors remain a trust risk in remodeling jobs that cost tens of thousands of dollars, keeping humans in the loop on scans, quotes and scheduling.
In a $500 billion remodeling market slowed by high mortgage rates and weak home sales, West Shore is betting homeowners who stay put will spend more on 'do-it-for-me' upgrades.