Updated
Updated · NintendoSoup · Jun 27
Pokemon Company Unveils July 2 Bagon Merchandise Line for Japan
Updated
Updated · NintendoSoup · Jun 27

Pokemon Company Unveils July 2 Bagon Merchandise Line for Japan

2 articles · Updated · NintendoSoup · Jun 27

Summary

  • July 2 is the on-sale date for a new Pokemon Center Japan merchandise line built around Bagon and its final evolution, Salamence.
  • The collection also includes other Flying-type Pokemon, tying the lineup to Bagon’s Pokedex theme rather than limiting it to a single-character release.
  • Umbrellas, tote bags, plush badges and other items are part of the range, expanding the launch across both practical goods and collectibles.

Insights

Why launch a new line exclusively in Japan amid a massive global retail expansion?
As Pokémon's market booms, can its strategy prevent a devastating collectible bubble from bursting?
With scalpers dominating new releases, how will Pokémon ensure its new products reach actual fans?