Updated
Updated · The Verge · Jul 4
Erick the Architect Releases New Single After WWDC Appearance, Missing BlackBerry Keyboards
Updated
Updated · The Verge · Jul 4

Erick the Architect Releases New Single After WWDC Appearance, Missing BlackBerry Keyboards

1 articles · Updated · The Verge · Jul 4

Summary

  • “No Doubt (I’m In Love)” arrived after Erick the Architect’s surprise WWDC cameo, with the Flatbush Zombies producer using the release to signal a new sonic direction.
  • Yeti Beats and Federico Vindver produced the track, which leans into disco and reggae rather than the darker, boom-bap-rooted sound Erick is best known for.
  • Erick said he still misses typing on a physical BlackBerry keyboard, installs Dropbox first on new devices, and keeps about 15 tabs open.
  • The tech nostalgia runs wider: he praised his 4th-generation iPod, called the Nokia N-Gage his most disappointing gadget, and cited Resident Evil 4 on GameCube as a favorite memory.

Insights

What does a rapper's surprise appearance at Apple's WWDC signal about the future of music marketing?
How does an artist nostalgic for BlackBerrys create music for today's hyper-digital age?
Is Erick the Architect’s disco pivot a play for mainstream awards or a genuine artistic evolution?