Updated
Updated · Express · Jul 3
Samsung Launches Galaxy A37 From £14.99 a Month as Amazon Cuts Price to £349
Updated
Updated · Express · Jul 3

Samsung Launches Galaxy A37 From £14.99 a Month as Amazon Cuts Price to £349

3 articles · Updated · Express · Jul 3

Summary

  • Mobiles.co.uk began selling Samsung’s new Galaxy A37 on 24-month iD Mobile contracts from £14.99 a month, with the 256GB model also offered at £22.99 plus £9 upfront for 500GB of data.
  • The budget handset targets wider adoption with a 6.7-inch Super AMOLED display, triple-lens setup, 50MP AI-enhanced camera, octa-core processor, IP68 rating and battery life Samsung says can reach two days.
  • Sky Mobile undercut the headline monthly price at £15 with £12 upfront, but its deal runs 36 months and includes only 100MB of data, making the cheaper tariff less generous.
  • Buyers paying outright can get the 128GB Galaxy A37 for £349 and the 256GB version for £399 on Amazon, down from £399 and £459 respectively.
  • Samsung is also promising six generations of Android updates and six years of security support, positioning the A37 as a longer-life alternative in its affordable Galaxy lineup.

Insights

With six years of software updates, can the Galaxy A37’s hardware actually last long enough for users to benefit?
Is Samsung's powerful budget phone a true gift to consumers or a threat to its own premium flagships?