Mexico Expects 5.5 Million World Cup Visitors as Trump's Travel Curbs Boost Tourism

3 articles · Updated · The New York Times · Jul 4

Mexico is counting on 5.5 million visitors during the six-week World Cup, capped by Sunday's final in Mexico City between Mexico and England.
104 matches and 48 teams make this the largest World Cup yet, and Mexican officials say the tournament could generate billions of dollars in economic activity.
Trump's stricter U.S. immigration policies have strengthened Mexico's pitch to travelers who may face more difficulty entering the United States.
Claudia Sheinbaum has made tourism growth a priority through 2030, aiming to push Mexico beyond its current No. 6 ranking among the world's most-visited countries.

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Beyond the World Cup's modest economic boost, can Mexico's branding strategy truly secure a top-five global tourism rank by 2030?

Can Mexico's new sustainability goals protect its natural wonders from the impact of its own tourism boom?

How does Mexico balance its welcoming image for tourists with its role as a refuge for those displaced by US policies?