Ari Straus and Partners Build $270 Million P1 Motor Club as Motorsports Demand Surges
Updated
Updated · The New York Times · Jul 4
Ari Straus and Partners Build $270 Million P1 Motor Club as Motorsports Demand Surges
1 articles · Updated · The New York Times · Jul 4
Summary
$270 million is being invested by Ari Straus and partners to build the P1 Motor Club on 663 acres of former orange groves in St. Lucie County, about two hours north of Miami.
The project will feature two motorsports circuits and a country-club-style model aimed at wealthy members and their families seeking high-speed driving and professional instruction.
Aurora Straus, a professional driver and Ari Straus's daughter, said demand has been fueled by Netflix's "Formula 1: Drive to Survive," a broader boom in motorsports interest and postpandemic appetite for bucket-list experiences.
The development reflects a wider global rise in private racetrack clubs, offering owners of high-performance cars a dedicated venue beyond public roads and urban showpiece driving.