Updated
Updated · The New York Times · Jul 4
Nearly 1 Million Investors Lost $3.81 Billion on Trump's Memecoin as He Pocketed $636 Million
Updated
Updated · The New York Times · Jul 4

Nearly 1 Million Investors Lost $3.81 Billion on Trump's Memecoin as He Pocketed $636 Million

3 articles · Updated · The New York Times · Jul 4

Summary

  • Nearly 1 million buyers of Donald Trump’s $TRUMP memecoin were sitting on combined losses of $3.81 billion through the end of June, according to crypto analytics firm Nansen.
  • Nansen’s tally came after Trump’s annual financial disclosure showed he made $636 million from the same venture, with the structure letting him profit from trading activity even when the token fell.
  • Truth Social promotions helped drive trading in the coin, which Trump launched three days before his inauguration as a novelty cryptocurrency with little practical use.
  • The memecoin was part of Trump’s broader 2025 crypto push, which also included World Liberty Financial and its $WLFI token; his disclosure put total income from all business ventures that year at at least $2.2 billion.

Insights

With $3.8 billion lost on a single memecoin, are celebrity endorsements turning crypto into a trap for followers?
How can memecoin creators legally profit from trades while the coin's actual value collapses for investors?
What happens to financial regulation when a president's own crypto company applies for a banking license?