Microsoft Xbox Launches 100-Day Reset as Series X and S Prices Rise August 1
Updated
Updated · chshyd.in · Jul 3
Microsoft Xbox Launches 100-Day Reset as Series X and S Prices Rise August 1
3 articles · Updated · chshyd.in · Jul 3
Summary
Asha Sharma unveiled Xbox Reset 2026, a 100-day overhaul centered on profitability after weak revenue, rising hardware costs and subscriber pressure.
The plan reshapes Game Pass, raises Xbox Series S and Series X prices from August 1, and drops the 2 TB Series X while Microsoft keeps investing in premium hardware under Project Helix.
Leadership changes set up the reset: Phil Spencer exited in February, Sarah Bond also departed, Sharma took over as Xbox CEO, and Matt Booty became chief content officer.
Microsoft says the restructuring is meant to improve long-term sustainability, with resources shifting toward flagship franchises such as Fallout and The Elder Scrolls.
The move follows a broader Xbox rebrand and digital rethink, including ending the 'This is an Xbox' campaign and exploring disc-to-digital license technology.