Nintendo Unveils 3 Anti-Scalping Steps for Pokémon TCG as 30th Anniversary Nears

3 articles · Updated · Screen Rant · Jul 3

Nintendo said The Pokémon Company will use made-to-order sales, marketplace agreements and My Number card authentication for some online priority lotteries to curb Pokémon TCG scalping.
Shuntaro Furukawa disclosed the measures at Nintendo’s 86th annual investor meeting after questions about speculative buying that has left cards and sealed products hard for players to obtain.
The company said it is coordinating with The Pokémon Company to ensure products reach customers properly, expanding earlier efforts such as digital queues and increased printing.
The push matters beyond resale prices because persistent shortages risk driving away younger players and fans as Pokémon approaches its 30th-anniversary releases.

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