Dutton Ranch Premieres May 15, Pushing Yellowstone Tourism Boom From Montana to Texas
Updated
Updated · Fox News · Jul 3
Dutton Ranch Premieres May 15, Pushing Yellowstone Tourism Boom From Montana to Texas
3 articles · Updated · Fox News · Jul 3
Summary
Paramount+ will launch “Dutton Ranch” on May 15 with two episodes, then shift to weekly releases as the “Yellowstone” franchise moves its setting to Texas.
Texas is already drawing travel interest tied to the spinoff, with advisers and tourism experts saying “Yellowstone” helped popularize “set-jetting” and now appears to be redirecting ranch-vacation demand south.
Northern Texas filming sites including Ferris—about 20 miles outside Dallas—and Saunders Ranch in Weatherford are expected to benefit as fans seek the same luxury ranch lifestyle shown on screen.
Cole Hauser, whose family ties to Montana date to 1886, said the original series made Montana itself a character, while the Texas-based sequel keeps Rip and Beth consistent despite a hotter landscape and new storylines.
Travel advisers say the franchise has shifted some travelers from cruises and beach resorts toward high-end dude ranch trips, with Texas offering warmer weather and more year-round booking appeal than Montana or Wyoming.