Murci Reaches £10 Million Sales After 2021 Love Island Breakthrough
Updated
Updated · bbc.co.uk · Jul 3
Murci Reaches £10 Million Sales After 2021 Love Island Breakthrough
3 articles · Updated · bbc.co.uk · Jul 3
Summary
Murci has grown into a £10 million womenswear business with 35 staff after founder Olivia Prince began selling clothes as a side hustle from her grandmother's house in Manchester.
A 2021 Love Island appearance proved the turning point: after Millie Court wore a Murci two-piece, the brand sold hundreds immediately, and some later viral items topped 1,000 units a day.
That surge helped push Prince to quit her receptionist job during the Covid period, rebrand the business around Murci's placement-print designs and expand into new headquarters.
The company was ranked by The Times in June among the UK's 20 fastest-growing businesses and already gets 30% of sales from the US, where Prince's brother set up a distribution centre.
Murci's rise comes amid a wider UK side-hustle boom, with 49% of adults surveyed saying they have one, though a Leeds University expert said success on this scale is hard to replicate.