Foldable Phone Prices to Hit $1,485 in 2026 as Apple Entry Lifts High-End Mix
Updated
Updated · 9to5Mac · Jul 2
Foldable Phone Prices to Hit $1,485 in 2026 as Apple Entry Lifts High-End Mix
1 articles · Updated · 9to5Mac · Jul 2
Summary
$1,485 is Counterpoint Research’s forecast for foldable smartphones’ average selling price in 2026, up 18% from 2025 and 29% from 2024.
Book-style foldables are expected to keep getting pricier as larger displays, better hinges, bigger batteries and stronger cameras push them further upmarket, while clamshell models fall below their 2024 average.
High-end models are set to dominate more of the category: foldables priced at $1,600 to $2,000 are projected to nearly double their shipment share to 58% in 2026 from 30% in 2025.
Apple’s expected foldable iPhone is seen reinforcing that premium tilt by focusing attention on expensive devices; IDC has estimated a roughly $2,500 average price, with some versions reaching $3,000.