Tuesday’s lawsuit says Fred’s Appliance and Victory Media reused Amber George’s past footage and cloned her voice for a President’s Day ad without her consent or added pay, ending a 14-year spokesperson relationship.
George says she discovered the ad on social media in February, then rejected a proposed contract addendum that would have allowed future AI use for what she called very little compensation.
Victory Media acknowledged AI-assisted voice editing in a limited number of ad updates, mainly for pricing and promotions, but denied creating AI-generated versions of George’s image or likeness.
The companies say their spokesperson agreement authorized the edits, that they disclosed known instances and offered compensation, and that they may still resolve the dispute out of court.
The case highlights a widening fight over performers’ control of voice and likeness rights as businesses test AI tools in advertising.