Updated
Updated · Forbes · Jun 30
Apple Eyes Sept. 18 iPhone 18 Pro Launch as iOS 27 Beta 2 Stays on Schedule
Updated
Updated · Forbes · Jun 30

Apple Eyes Sept. 18 iPhone 18 Pro Launch as iOS 27 Beta 2 Stays on Schedule

3 articles · Updated · Forbes · Jun 30

Summary

  • Sept. 18 is the predicted on-sale date for Apple’s iPhone 18 Pro and Pro Max, with preorders expected to open Sept. 11 after a Sept. 9 keynote.
  • iOS 27 developer beta 2 arrived on time on June 22, reinforcing expectations that Apple’s software and hardware rollout is tracking its usual cadence.
  • Sept. 14 or 15 is the likely public release window for iOS 27, while review embargoes for the new iPhones and Apple Watches are expected to lift around Sept. 15-16.
  • A foldable iPhone—possibly called iPhone Ultra—could be unveiled alongside the Pro models, but the report says manufacturing issues may delay its sale by one to two weeks.

Insights

With rivals already perfecting foldables, is Apple's delayed iPhone Ultra a calculated strike or a sign of falling behind?
By delaying its base model iPhone, is Apple cleverly boosting premium sales or risking alienating its mainstream customers?
With its new Siri AI blocked in Europe and China, can Apple's biggest software bet truly succeed on a global scale?