Ford U.S. Sales Fall 10% to 1 Million in H1 as Escape Phase-Outs Hit
Updated
Updated · Detroit News · Jul 2
Ford U.S. Sales Fall 10% to 1 Million in H1 as Escape Phase-Outs Hit
3 articles · Updated · Detroit News · Jul 2
Summary
About 1 million vehicles sold left Ford down 9.6% in the first half, a drop of more than 100,000 units from a year earlier; second-quarter sales fell 10.3% to 549,200.
A 69% plunge in rental sales, the end of Escape and Lincoln Corsair production, and aluminum shortages that cut F-Series output drove most of the decline, Ford said.
F-Series sales dropped more than 13% in the half, while EV sales sank 57% after the federal tax credit disappeared; Lincoln's quarterly sales fell nearly 16%.
Bronco posted a record first half and Explorer sold well, June retail share edged up, and Maverick Hybrid set a Q2 record of 29,457, but those gains did not offset broader weakness.
Ford's slump trailed crosstown rivals: GM's sales fell about 7%, while Stellantis rose 6% as Ram pickups held up despite higher gasoline prices.