Ben Guez Uses AI Reels to Draw 200 DMs and 1 Million Views on Instagram
Updated
Updated · TechCrunch · Jul 2
Ben Guez Uses AI Reels to Draw 200 DMs and 1 Million Views on Instagram
1 articles · Updated · TechCrunch · Jul 2
Summary
More than 1 million views and 200 DMs in a few days followed after Ben Guez automated Instagram “trial reels” that targeted women from countries losing World Cup matches.
OpenClaw tracked results, then triggered Claude to generate and post near-identical videos saying Guez’s DMs were open for fans needing “emotional support,” with the country name swapped each time.
Guez said many respondents were routed to Canary, his AI language-learning app, because his profile tells users he will only answer messages sent there; TechCrunch could not independently verify the women’s reactions.
Other users described narrower dating uses for AI agents, from researching date spots to drafting breakup texts, while drawing lines at automating live romantic conversations.
Security advocates said tools like OpenClaw raise privacy and consent risks when given broad account access, even as AI assistants spread into personal and family life.