Updated
Updated · Gizmodo · Jun 26
Pebble Founder Ships 13,600 Open-Source Watches as Apple’s Closed iPhone Ecosystem Draws Fire
Updated
Updated · Gizmodo · Jun 26

Pebble Founder Ships 13,600 Open-Source Watches as Apple’s Closed iPhone Ecosystem Draws Fire

1 articles · Updated · Gizmodo · Jun 26

Summary

  • 13,600 Pebble Time 2 smartwatches have shipped and 7,000 Index 01 smart rings have sold, with the Pebble Round 2 set to begin shipping soon under Eric Migicovsky’s revived Core Devices.
  • Apple’s restrictions on iMessage, Siri and other iOS features are a key driver for the reboot, which pitches minimalist, hacker-friendly wearables with e-paper screens, physical buttons and long battery life instead of Apple Watch-style features.
  • Six staff are handling four product launches in one year, a sharp contrast with Pebble’s roughly 180 employees at its 2015 peak before Fitbit bought the company in 2016 and Google later acquired Fitbit.
  • Google open-sourced Pebble OS in early 2025 and Migicovsky says it was fully open source by year-end, letting users and developers build watch faces and other custom software.
  • Memory costs for Pebble’s 32MB flash have risen 6x and U.S. tariffs are lifting shipping costs, but Migicovsky says he has not raised prices yet because devices above $300 are harder for buyers to embrace.

Insights

Can an open-source philosophy truly challenge the closed, feature-rich ecosystems of Apple and Google in the wearables market?
As AI giants drive memory costs up 6x, can a tiny startup keep its 'hacker-friendly' gadgets affordable?
Is a smart ring with a two-year disposable battery a breakthrough for convenience or a new e-waste problem?