Alan Lin Launches Liquid Salad in 2025, Builds Following With Fart Videos
Updated
Updated · The New Yorker · Jul 2
Alan Lin Launches Liquid Salad in 2025, Builds Following With Fart Videos
1 articles · Updated · The New Yorker · Jul 2
Summary
2025 saw entrepreneur Alan Lin roll out Liquid Salad, a high-fibre green puree in baby-food-style pouches aimed at making digestion-friendly eating easier for Americans.
A 2024 trip to Japan shaped the product: Lin said the traditional fibre-heavy diet and convenience-store supplement pouches showed him a model for portable gut-health products.
Lin promoted the brand with deliberately crude social videos, eating sulfur-heavy foods to produce extreme farts and using the stunt to stand out in crowded wellness marketing.
The product sits within a broader “fibremaxxing” boom, as creators and brands push roughage as a mainstream health fix while fewer than 10% of Americans meet recommended daily fibre intake.