Updated
Updated · Forbes · Jun 30
Hasbro Launches 2 KPop Demon Hunters Furblets at $14.99 as More Toys Arrive by Mid-July
Updated
Updated · Forbes · Jun 30

Hasbro Launches 2 KPop Demon Hunters Furblets at $14.99 as More Toys Arrive by Mid-July

3 articles · Updated · Forbes · Jun 30

Summary

  • Hasbro has released its first KPop Demon Hunters products: 3-inch Derpy Tiger and Demon Jinu FURBY Furblets, now selling online at Walmart and Amazon for $14.99 each.
  • Each mini interactive toy delivers more than 45 sound effects, has pop-open ears and a keychain clip, and is styled after characters from Netflix's animated musical hit.
  • The launch follows Netflix's October 2025 decision to grant Hasbro the global master toy license for collectibles, games and role-play products tied to the film.
  • Hasbro said more KPop Demon Hunters items — including a Monopoly edition, NERF swords and electronic light sticks — should reach major retailers by mid-July.
  • The merchandise push builds on the movie's breakout run: released in June 2025, it became Netflix's most-streamed film globally in its first 91 days and later won two Oscars.

Insights

With rivals Hasbro and Mattel sharing one license, who will ultimately win the KPop Demon Hunters toy war?
Is KPop Demon Hunters the new blueprint for building a global franchise entirely outside of movie theaters?