New Jersey Legislature Bans Personal Data Use in Grocery Pricing, Sending Bill to Governor
Updated
Updated · POLITICO · Jul 1
New Jersey Legislature Bans Personal Data Use in Grocery Pricing, Sending Bill to Governor
3 articles · Updated · POLITICO · Jul 1
Summary
New Jersey lawmakers passed a bill Tuesday barring grocers from using personal data to set individualized prices for shoppers.
The measure targets “surveillance pricing,” a practice critics say could let retailers charge each consumer the maximum they are willing to pay.
Gov. Mikie Sherrill now must decide whether to sign it; she pledged in her March budget address to ban the practice, and her office said Tuesday that position has not changed.
Connecticut and Maryland have already enacted similar restrictions, reflecting a broader Democratic-led push to curb data-driven pricing in essential goods.