YouTube Captures 40.6% of Türkiye Internet Traffic in Q1, Outpacing Instagram at 16%
Updated
Updated · TRT World · Jul 1
YouTube Captures 40.6% of Türkiye Internet Traffic in Q1, Outpacing Instagram at 16%
3 articles · Updated · TRT World · Jul 1
Summary
YouTube accounted for 40.6% of Türkiye’s total internet traffic in January-March, far ahead of Instagram’s 16%, underscoring how strongly online use is centered on video.
Streaming data showed the same pattern: YouTube held 57.4% of traffic, followed by Instagram at 17.4%, while TikTok and Netflix were nearly tied at 5.6% and 5.5%.
Messaging also tilted toward social platforms, with Instagram leading internet messaging traffic at 58.5%, ahead of Facebook Messenger at 26.4%, while WhatsApp and Telegram trailed.
WhatsApp still dominated internet-based voice calls with 61.2% of usage, while gaming traffic was more fragmented, led by PlayStation at 25.4% and Steam at 24.1%.
The BTK quarterly data points to short-form and long-form video, plus social media-integrated communication, as the main drivers of internet use in Türkiye.