Game Oracle Finds AI Cuts Game Reviews 53% and Slashes Sales for Top Studios

1 articles · Updated · Insider Gaming · Jun 28

A new Game Oracle report says games using AI see about 53% fewer reviews, adding fresh data to a backlash that developers had largely described anecdotally.
The study says the damage is sharpest for high-potential titles: “good” studios using AI can suffer a 40% to 60% sales drop, while low-quality games see little difference.
Steam wishlists also fall when AI is used, suggesting player resistance is hitting discovery and purchase intent before launch as well as sales after release.
The report stops short of rejecting AI outright, calling it a tool rather than a substitute for development work and urging studios to use it cautiously.
The findings land amid a wider industry fight over disclosure, with Epic Games' CEO recently criticizing Valve's mandatory AI labeling on Steam as a stigma for developers.