Updated
Updated · Financial Times · Jul 1
Tech Tonic Explores 3 Ways Technology Pushes Athletes Past Performance Limits
Updated
Updated · Financial Times · Jul 1

Tech Tonic Explores 3 Ways Technology Pushes Athletes Past Performance Limits

2 articles · Updated · Financial Times · Jul 1

Summary

  • A new season of Tech Tonic examines how athletes are using technology to gain an edge as the gap between winning and losing keeps narrowing.
  • Three themes anchor the series: advanced supershoes that help drive marathon records, AI tools young American football players use to attract recruiters, and UFC methods aimed at keeping fighters healthier for longer.
  • Josh Noble hosts the season, which frames sport as a testing ground for technologies that can extend careers, sharpen talent identification and lift elite performance.

Insights

As tech blurs the line between athlete and equipment, how will sports regulators redefine the future of fair play?
Will the high cost of performance tech create a permanent gap between wealthy athletes and raw, unfunded talent?