Updated
Updated · 9to5Google · Jun 30
OnePlus Website Steers European Shoppers to Oppo Products in 3 Markets
Updated
Updated · 9to5Google · Jun 30

OnePlus Website Steers European Shoppers to Oppo Products in 3 Markets

3 articles · Updated · 9to5Google · Jun 30

Summary

  • Germany’s OnePlus store now carries a prominent banner offering an Oppo coupon and linking shoppers directly to Oppo’s website instead of new OnePlus devices.
  • Spain and France show the same notice, with OnePlus telling customers Oppo offers “the experience you trust” and highlighting replacements or companion products such as earbuds, tablets and the Find N9 series.
  • The move is the clearest sign yet that OnePlus is winding down in parts of Europe without formally shutting the brand, even as some existing products remain on sale.
  • That handoff is limited to markets where both brands operate; it does not extend to the US, where Oppo is not sold.

Insights

Can Oppo truly capture the loyal 'Never Settle' fanbase, or will OnePlus's European users scatter to competing brands?
Is OnePlus's European retreat a sign of failure, or a clever strategy to consolidate power under its parent company, Oppo?