Wisconsin Badgers Add Culver's Patches to 3 Sports Jerseys
Updated
Updated · Fox News · Jun 30
Wisconsin Badgers Add Culver's Patches to 3 Sports Jerseys
3 articles · Updated · Fox News · Jun 30
Summary
Wisconsin will place Culver's sponsorship patches on football, basketball and hockey jerseys, extending the ad trend to three of the Badgers' highest-profile programs.
The move is aimed at generating more revenue for roster-building as colleges increasingly turn to uniform advertising to fund competitive teams.
Culver's regional ties could soften fan resistance to corporate logos on Wisconsin's traditional red-and-white uniforms, making the deal more palatable than a generic sponsor.
The agreement underscores a broader shift in college sports, where schools are seeking new commercial inventory as financial pressure on athletic departments grows.