Retail Investors Buy S&P 500 Dips at 3.5 Times Average Pace in 2026

1 articles · Updated · Bloomberg · Jun 30

Citadel Securities said mom-and-pop investors have bought nearly 3.5 times the average daily amount on days the S&P 500 falls in the first half of 2026.
Scott Rubner’s data points to dip-buying becoming retail investors’ dominant strategy this year, with bargain hunting accelerating during market pullbacks.
The record pace suggests individual traders are using declines as entry points rather than retreating from volatility, reinforcing demand on down days.