3 articles · Updated · Logistics Viewpoints · Jun 30
Summary
ARC Advisory Group argues recurring analyst support matters more than one-off research as supply chain tech buyers rapidly reset priorities around cost, labor, service, geopolitics, automation and AI.
10 major domains—from transportation management and warehouse automation to visibility, risk management and AI-enabled decision support—are increasingly interconnected, making category-by-category strategy less reliable.
Annual advisory support is pitched as a way to pressure-test assumptions before companies lock in product roadmaps, pricing, market-entry plans or messaging built on outdated buyer expectations.
That ongoing input can also align product, sales, marketing and executive teams around changing terms such as control tower, digital twin and decision intelligence, while tying thought leadership to real buyer demand.
The analysis says the model is especially useful for providers pursuing growth, adjacent-market expansion or repositioning in fast-moving supply chain software and automation markets.