Phantom Fireworks Caledonia Posts 20% Sales Jump as Shoppers Buy Early for America’s 250th
Updated
Updated · FOX 6 Milwaukee · Jun 28
Phantom Fireworks Caledonia Posts 20% Sales Jump as Shoppers Buy Early for America’s 250th
3 articles · Updated · FOX 6 Milwaukee · Jun 28
Summary
Phantom Fireworks in Caledonia says sales are running about 20% above last year, with customers arriving earlier and buying larger displays ahead of the July 4 holiday.
About 50% of customers are citing the nation’s 250th anniversary as a reason to spend more, store managers said, while aisles have grown crowded enough that shoppers reported carts backing up.
Prices at the store have held roughly flat from last year despite industry planning headaches, and Phantom said it has avoided product shortages by preparing inventory for the anniversary demand.
Nationally, the fireworks industry says the bigger strain is capacity for public shows, with too few licensed pyrotechnicians, equipment and crews to meet rising demand.
Tariffs have added uncertainty for suppliers because importers faced rates ranging from 10% to 30% depending on when shipments arrived, forcing purchasing decisions months before final costs were clear.