Netflix Demands 1 Email per Profile on Up to 5 Accounts as Users Fear New Sharing Crackdown
Updated
Updated · TechRadar · Jun 29
Netflix Demands 1 Email per Profile on Up to 5 Accounts as Users Fear New Sharing Crackdown
3 articles · Updated · TechRadar · Jun 29
Summary
Netflix began rolling out a sign-in update on June 15 that prompts each profile on a shared account to add its own email address, with Kids profiles excluded.
The company says separate emails will let each profile sign in independently, receive verification codes directly, recover access more easily and get more personalized recommendations.
Users say the in-app prompt does not clear until an email is added, fueling concern that Netflix is building another tool to track profile activity or eventually charge for extra profiles.
Reddit users have circulated a Gmail alias workaround, but the feature has reached only some subscribers so far in what appears to be a gradual wider rollout.
The change extends Netflix's post-2023 push to tighten household-based account use, moving beyond the long-standing one-email, one-password model for as many as five profiles.