Lacoste and Alpine Unveil One-Off A290 Rallye With 290 Crocodiles
Updated
Updated · media.alpinecars.com · Jun 29
Lacoste and Alpine Unveil One-Off A290 Rallye With 290 Crocodiles
3 articles · Updated · media.alpinecars.com · Jun 29
Summary
Lacoste and Alpine launched a one-off Alpine Lacoste A290 Rallye alongside a co-branded capsule collection, framing the project as a blend of French automotive performance and fashion design.
The car is built on Alpine’s most extreme A290 Rallye platform rather than a styling mock-up, with rally-specific suspension, widened tracks, reinforced brakes and an electric powertrain tuned for immediate response.
Design details tie the model to Lacoste’s identity: a monochrome red interior inspired by the crocodile’s tongue, petit piqué fabric trim, 3D-printed seat components and 290 crocodile motifs integrated across the vehicle.
Pierre Niney and Alpine F1 driver Pierre Gasly front a companion film, “The Test,” extending the collaboration beyond the car into brand storytelling and the capsule apparel release.
The launch also reinforces Alpine’s push in electric customer racing while giving Lacoste another sports-led collaboration rooted in shared themes of lightness, precision and French heritage.