Updated
Updated · Forbes · Jun 28
Backrooms Reaches $330 Million Worldwide as A24 Sets July 7 PVOD Debut
Updated
Updated · Forbes · Jun 28

Backrooms Reaches $330 Million Worldwide as A24 Sets July 7 PVOD Debut

2 articles · Updated · Forbes · Jun 28

Summary

  • $330 million in global ticket sales has pushed A24's Backrooms to a reported July 7 premium video-on-demand release, with the studio still yet to confirm the date.
  • $184.1 million of that total came domestically after the film added nearly $1.3 million this weekend for a No. 6 finish; international markets contributed $145.9 million.
  • $24.99 is the expected purchase price on Apple TV, Prime Video, YouTube Movies & TV and other platforms, with 48-hour rentals likely at $19.99.
  • $81.4 million opening weekend against a $10 million production budget launched the horror thriller into A24's top worldwide grosser, well ahead of Marty Supreme's $191.1 million.

Insights

With a $330M blockbuster, can indie studio A24 avoid selling out its counter-culture brand?
Will more viral internet horror stories become Hollywood's next big blockbusters after 'Backrooms'?
Its director calls AI 'creative rot,' so why did studio A24 just partner with Google's DeepMind?