A24 Re-releases $330 Million Hit Backrooms With 15 Minutes of Bonus Footage

Q: Will 15 extra minutes let horror hit 'Backrooms' defeat 'Toy Story 5'?

Probably not. The 15 extra minutes may help “Backrooms” sell some repeat tickets over the July 4 weekend, but the available box-office data suggests it is unlikely to overtake “Toy Story 5.” “Backrooms” is already a major success. Made for $10 million, it has passed $330 million worldwide and become A24’s biggest hit ever. Its re-release, branded as the “Everything Must Go Edition,” adds bonus footage and a post-credit scene, which is a proven tactic for drawing fans back. The film also has strong support from Gen Z moviegoers, a group that has been especially important to its run. But “Toy Story 5” is operating on a different scale. Search data tied to current box-office tracking indicates Pixar’s sequel is performing like a true holiday tentpole, with a much larger commercial base and broader family appeal. Reports place its worldwide total far ahead of “Backrooms,” at roughly $585 million, with a domestic opening around $160 million. That makes the gap substantial. The re-release could still be a smart move for A24. It may extend “Backrooms” as a cultural event, boost premium-format sales, and strengthen its final domestic total against heavy holiday competition that also includes “Minions & Monsters.” But defeating “Toy Story 5” outright at the box office would require more than fan-service footage. The extra 15 minutes are more likely to deepen “Backrooms’” run than to reverse the overall holiday pecking order.

3 articles · Updated · Variety · Jun 29

July 3 will bring “Backrooms: Everything Must Go Edition” to theaters, adding a theatrically exclusive post-credit segment and extending the film to 2 hours 6 minutes.
A24 is using the July 4 holiday corridor to revive attendance for its surprise horror breakout, which was made for $10 million and has grossed more than $330 million worldwide.
Kane Parsons — the 20-year-old director who built an audience on YouTube — helped turn “Backrooms” into A24’s highest-grossing film and one of the year’s most profitable releases.
The re-release lands in a crowded holiday frame alongside holdover “Toy Story 5” and Universal-Illumination’s new “Minions & Monsters,” testing whether bonus footage can pull fans back.