Updated
Updated · 9to5Google · Jun 29
WhatsApp Opens Username Reservations for 3 Billion Users Ahead of Launch Later This Year
Updated
Updated · 9to5Google · Jun 29

WhatsApp Opens Username Reservations for 3 Billion Users Ahead of Launch Later This Year

3 articles · Updated · 9to5Google · Jun 29

Summary

  • WhatsApp said users can start reserving usernames this week, even though the feature itself will roll out gradually over the coming months and may not appear immediately in the app.
  • 3 billion users on the service means many names overlap, so WhatsApp is opening reservations early and letting creators, businesses and organizations claim matching Facebook or Instagram handles.
  • Settings > Account > Username will be the main path to claim a handle, though the option was not yet widely visible in the latest Android update at publication.
  • Later this year, usernames will become the default identifier for contacts instead of phone numbers, but starting a new chat will still require an exact username match rather than searchable handles.

Insights

Is WhatsApp's new username feature a real privacy win or just a mask for Meta's data collection?
After its internal data scandals, can Meta’s promise of WhatsApp user privacy truly be trusted?